Wednesday, April 25, 2012

Spa Consulting – A Niche Business Area

Spa consulting is a niche business that is gaining a very high level of popularity in present times. Spas are going strong these days and have emerged as a recession proof business whereas other businesses have succumbed to the slump in the economy. For those who want to join the spa consulting profession, they need to understand that in order to be the best spa consultants in the business; they need to have strong business skills along with an in-depth knowledge of how a spa operates.


Spa consultants need to have a thorough entrepreneurial streak in them and the right stuff to last out in this tough business. Many spa consultants are already business owners, and a few niche spa consultants are into the spa business already. Spa consulting is a tough and demanding job that requires an established mindset and thorough commitment to working 12-14 hour days and weekends. Sometimes, your spa consultancy might require your own capital to run the spa and keep it running. Many professionals seek to opt for spa consultant job as a profession. However, there can be an alternative scenario, wherein an already existing spa can also offer spa consulting services simultaneously.


You need to be strategic and tactical while offering spa consulting services in the market. At the outset, the spa consulting company or even the spa consulting professional needs to research the consulting field thoroughly and become aware of its strengths and weaknesses. It is always advisable to become aware of the pros and cons of spa consulting so that you become aware of the nitty-gritty of the spa business. Spa consulting involves discussing even the most infinitesimal issues with clients. You also need a firm head on your shoulders while dealing with them. At the same time, please take spa consulting to be a serious business venture, so that you grasp on the intricacies of spa consulting and become a pro in a short time.


Before you move into spa consulting, you might want to know whether spa consulting is a more or less attractive position. Only opt for the spa consultant position if you really want it. Check if what you want is just a job change or that the spa consulting profession really attracts you. Besides creating the business plan for the spa, you need to begin by researching start up costs for commencing the spa such as the legal fees, business filing fees, business licenses, and others.


You can also concentrate on the fixed costs and expenses that will be involved such as administrative, office rent and utilities, insurance, permits and salaries, etc. The variable expenses also need to be considered, they being costs such as marketing and advertising about the spa, website development and internet marketing, travel and other ancillary expenses.


Being a spa consultant is not an easy task, even if you have prior experience in the spa industry such as a spa manager or a spa director. However, these just provide some of the essential skills and not all. Some of the most important skills required are ability to understand and review architectural and interior designing, space allocation, competitor analysis, concept development, and many other skills that may not seem important to begin with. Finally, if you know what your spa client wants and the fair amount to charge for it, you can surely become a spa consultant or even launch a spa consultancy firm of your own.

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